Amelia Middlemiss, freelance contractor, alcohol advisor, and Director, Insides Out Ltd, working with the Wessex AHSN as project manager for the Reducing Harm from Alcohol Programme. Wessex Academic Health Science Network (AHSN; www.wessexahsn.org.uk) is funded by NHS England to improve people’s health, achieve excellence in healthcare, and boost innovation and growth in the region’s life sciences and healthcare sector by connecting academics, NHS, industry, and others to bring fresh energy and innovation to old problems and to have inspired thinking to resolve new problems and spread best practice. Amelia Middlemiss was originally trained as a sports psychologist at Portsmouth University, teaching and gaining a master’s degree in psychological research methods. The next 17 years were spent in the pharmaceutical industry, which gave her insight into the needs of the health service—to help patients take a role in reducing their health harms—and insight into patients’ needs – when often trying to understand complex medical topics. Her final four years in the pharmaceutical industry were spent working in reducing harm from alcohol, where her passion came for supporting work in alcohol harm. This led to the role at the Wessex AHSN and the development of Insides Out Ltd, which co-developed and markets the Drink Informed alcohol toolkit. Amelia advises on local sustainability and transformation partnerships (STPs) and helps provide training provision to acute trusts. She is also responsible for alcohol-related liver disease audits across Wessex, helping to identify areas of development in each trust and links with the community to improve identification and treatment of patients with harmful alcohol habits.